Inspired by Paradise. Powered by Science. The name, Malie, means calm, serene and tranquil. But it means much more than that. Headquartered on the Garden Island of Kauai, Malie (pronounced mah-lee-ay) has been a leader in the natural and organic beauty space since 2004.
With cutting-edge plant science as their guide, they handcraft luxurious products that capture the essence of the tropics, allowing you to experience paradise anywhere.
Natural. Non-toxic. Locally sourced. Potent Hawaiian botanicals are the foundation of every Malie product, combining plant science with the time-honored traditions of local artisans. Because they are committed to quality, your well-being, and the environment, Malie only uses organic, all-natural and wild-crafted ingredients. All of our products are cruelty free and formulated without parabens, sulfates, phthalates, petrochemicals, mineral oil, silicone, talc, or gluten. Why? These pure ingredients are safe for your skin and the environment, working in harmony with the body for more deeply therapeutic results. And we never, ever test our products on animals.
Their not-so-secret Secret? Hawaiian Hydrosols. You may not have heard of them, but they’re powerful, effective, and — most importantly — the foundation of every Malie product since our inception. To make sure these handcrafted aromatic floral waters embody the true essence of their native tropical flora, they use an advanced hydro-distillation process to extract the most potent and beneficial components of native plants and flowers. These soothing, rejuvenating formulations incorporate some of Hawaii’s most beloved tropical flora, including plumeria, pikake, maile/koke'e, mango nectar, hibiscus, and coconut.
Built with Love. (Literally.) Inspired by Kauai’s natural bounty, Malie was founded by Dana Roberts, and her husband Shaun, out of their love for the Garden Island of Kauai. Consistent quality and integrity are crucially important to them, no matter how large the collection and community grows. Fifteen years in, and Dana is still deeply involved in every aspect of Malie, from scientific research to customer service, ensuring every step of the Malie journey transports you to paradise.
Since their launch in 2004, Malie has grown to include over 200 luxurious products for the home and body, as well as four signature boutiques. They take pride in creating jobs and opportunities for other small companies and entrepreneurs, partnering with them as suppliers throughout Hawaii. In addition to the retail line, Malie also provides organic back-bar spa and full service in-room and hospitality amenity products. They also develop custom spa programs for Hawaii’s premier 5-star spa destinations, including The Royal Hawaiian, Andaz at Wailea, and Moana Lani Spa at Moana Surf Rider.
More than a logo. You may have noticed the golden lotus symbol on the product packaging. There's a good reason for it: Regal and stylized, the lotus is one of the most celebrated flowers in the world. As if by magic, it blossoms in muddy water, slips beneath the surface, and emerges clean and untouched at dawn. Ancient cultures revere it as a mystical symbol of long life, honor, good fortune, and purity of heart and mind. Much like the lotus flower, Malie believes the products have the power to transform your experience and elevate you to a place of bliss.
Giving back is beautiful. At Malie, they believe the essence of real beauty comes from within — and part of that beauty comes from helping others. They are all one ’ohana in their community and giving back is an important part of taking care of one another and caring for their ‘aina. This mindset is the inspiration for the #GivingBackIsBeautiful campaign, in which they donate 100% of online sales on a designated day to a charitable cause close to heart. This past year alone, they’ve donated more than $20,000 of campaign profits to a diverse range of organizations, including Koke’e Resource Conservation Program, Women’s Fund of Hawaii, Sustainable Coastlines Hawaii, Hale Opio Kauai, Limahuli Garden & Preserve, Junior League of Honolulu, Malama Kauai, Kauai Film Academy, and AIDS Walk LA.