Eco-Luxury Makeup Without Compromise

The Story Behind Antonym

Founded by Miami-based makeup artist Valerie Giraud, Antonym was created to solve a missing link in the beauty industry: high-performance makeup that’s also natural, sustainable, and kind to the skin. With years of experience working in fashion, film, and television, Giraud set out to design products that deliver professional results without sacrificing integrity or sustainability.

Why Choose Antonym Makeup?

Antonym has become a leader in eco-luxury cosmetics, offering a unique balance of performance and purity. Loved by makeup artists, celebrities, and conscious beauty enthusiasts, the brand has earned a reputation for creating bold pigments, long-lasting formulas, and skin-friendly ingredients.

Certified Organic & ECOCERT Standards

Every Antonym formula is made with ECOCERT-certified natural and organic ingredients. The products are free from harmful chemicals, parabens, and synthetic fragrances, making them a trusted choice for those who want safer, cleaner beauty. Many items in the collection are also vegan-friendly and cruelty-free.

Sustainable Bamboo Packaging

One of Antonym’s signature elements is its sustainably sourced bamboo packaging. Not only does it reduce plastic waste, but it also reflects the brand’s commitment to eco-conscious design. The sleek, elegant packaging adds a touch of natural luxury to every makeup bag.

Performance-Driven Formulas

From baked blushes with a radiant finish, to richly pigmented eyeshadow palettes, creamy lipsticks, and lightweight foundations, Antonym products are created to perform at the professional level. The formulas are designed for durability, blendability, and buildable coverage, making them a go-to for both makeup artists and everyday wearers.

Antonym at Living Earth Beauty

At Living Earth Beauty, we’re proud to carry Antonym because their values align with our own: sustainability, integrity, and uncompromising quality. Whether you’re looking for a natural everyday look or a bold editorial finish, Antonym gives you the best of both worlds: luxury performance and eco-conscious beauty.